Manchester United have pledged to subsidise their fans travelling to Sevilla by charging the La Liga club's supporters £89 to visit Old Trafford for the second leg of their last-16 Champions League tie.
The Red Devils have matched the figure that Sevilla have insisted on charging visiting fans for the first leg in Spain, and the Red Devils will use the proceeds from their ticket sales to refund their own travelling supporters.
United attempted to get Sevilla to lower the cost but, having failed to persuade them to do so, the club have said they will respond by hiking up the prices to the same amount for away supporters in March.
That additional revenue will be used to subsidise United fans £35 each for their ticket in Seville, in keeping with the £54 Liverpool fans paid for their trip to the Ramon Sanchez Pizjuan in November, with any extra money donated to the Manchester United Foundation.
Sam Kelleher, head of ticketing and membership at United, informed supporters of the plans in an email on Wednesday, which read: "In this instance we believe that our travelling supporters are unfairly being subjected to increased/excessive ticket prices from the host club.
"This view is shared generally amongst travelling supporters, and we have received lots of requests from individuals and supporter groups to intervene in this matter.
"This has been raised with Sevilla, and internally, but ultimately Sevilla have not agreed to significantly lower the price of tickets for our fans to what we view as a reasonable level.
"Therefore we have taken the difficult decision to charge Sevilla fans for the return leg at Old Trafford the same amount as our fans have been charged for the away fixture.
"We have decided to increase the ticket prices for Sevilla fans for the game at Old Trafford, and use this increase to subsidise our fans, as we want this to act as a deterrent to future opponents who look to increase ticket prices for our travelling supporters.
"We will subsidise our travelling support by refunding the difference between the price charged (£89) and the price that was paid by Liverpool supporters in the Group Stage of this year's competition.
"The £35 difference will be refunded prior to the game taking place.
"As a result of the changes to ticket prices for away fans, should we gain any additional revenue after having refunded our supporters, we will donate this to the Manchester United Foundation."